Marketing Strategy

Involves two key questions: Which customers will we serve (segmentation and targeting)? And then, how will we create value for them (differentiation and positioning)? From there we craft a marketing program that delivers the intended value to targeted customers.

The Kernel

Basic framework for company, culture and decision. Defines core values through manifesto creation. It’s the foundation for defining your brand and how you market and becomes the control panel for your marketing decisions.

Brand Strategy

Your brand operates independently of your marketing. It reflects every point of contact between your company and your customers. We can help refine your messaging, find opportunities for repositioning and growth, and help you protect your most valuable asset.

Customer Journey Mapping

We take the mystery out of “what causes sales?” We help you understand how your customer arrives at your doorstep. We can help set your marketing priorities with our proprietary Mobius Cycle® consumer journey model.

À La Carte Services

Include brand development, consumer research, marketing plans, media planning, channel strategy, public relations. Design and implementation of sales materials, presentations, packaging, websites, digital marketing, videos and additional assets needed to tell your story to the world.


We offer personalized coaching sessions to help you address your most pressing questions, including marketing plan assessment and resource identification and prioritization. We teach founders how to be their own CMOs, set priorities and organize their resources.

Contact us to learn more about how you can take your product to market.